The first Lolita ensembles were witnessed during the late 70's and early 80's in the popular neighborhood of Tokyo, Japan called Harajuku. 



Street closures within the trendy districts of Tokyo allowed creative, stylish, and artistic Japanese people to wear frocks inspired by historical clothing. Mainly derivative from aristocratic society and the western royal courts, Lolita fashion celebrated feminine ways and the lady-like composure of yesteryear.

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The implementation of these fashion firsts quickly grew to be accepted as Avant Garde looks that would give the youth a break from the cultural conformity of conservative everyday Japanese life.

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Now Japanese Lolita street fashion is an accepted alternative fashion subculture that has looks influenced by Baroque, Rococo and Victorian times.  The modern movement is now a subculture of many layers and artistic lifestyles. From the sweet pastel styled dress to the dark gothic flowing frocks, there is something for everyone to enjoy.

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We are pleased that Lolita Fashion is now part of imported pop-culture and is celebrated by people all over the globe in Europe, as well as North and South America.